Top 5 Delivered Meal Kits and Specialty Foods Apps in Turkey: Q4 2024

In the fourth quarter of 2024, the performance of the top delivered meal kits and specialty foods applications in Turkey revealed interesting trends on the unified platform. According to Sensor Tower, these apps showed varied patterns in downloads, active users, and revenue.

Vivino: Drink The Right Wine experienced a consistent increase in weekly revenue, peaking at approximately $1K by the end of December. Weekly downloads grew steadily, reaching around 914 in the last week of the quarter. Active users also saw a rise, starting at 3.5K in early October and climbing to over 4.2K by December’s end.

HelloFresh: Meal Kit Delivery saw fluctuating weekly downloads, starting at 388 and dipping to 42 before recovering slightly to 89. Active users showed a similar trend, beginning at 3.2K, decreasing mid-quarter, and ending just above 2.8K.

Factor_ Prepared Meal Delivery had a notable drop in downloads throughout the quarter, starting at 482 and dwindling to just 12. Active users decreased from 3K to 2.1K over the same period.

Green Chef: Healthy Recipes witnessed a decline in both downloads and active users. Downloads fell sharply from 150 to 1, while active users decreased from 581 to 393 by the quarter's end.

Finally, EveryPlate: Cooking Simplified had a similar downward trend in downloads, with numbers starting at 123 and dropping to 3. Active users started at 1.3K and ended at 1.2K.

For more detailed insights into these trends, visit Sensor Tower’s platform.